Self Makers Self Makers
How to have a self-made career as an Online Course Creator – Johnny Beirne

How to have a self-made career as an Online Course Creator – Johnny Beirne

Johnny Beirne – Online Course Creator

Johnny Beirne online course Book

This interview is with Johnny Beirne, who is an expert in online course creation. Johnny is the Author of ‘Say it Once. Sell it Often’ – get it while it’s FREE at Here is a summary below of some of his tips, but enjoy the full interview to get the rest.

Career Profile

Johnny uses his expertise in social media and online course creation to teach professionals how to effectively deliver and monetise their own online courses.

He shared some of his considerable expertise with Conor from Self Makers, giving advice on using platforms such as Udemy, Kajabi and Teachable.

Here are some of his key insights; scroll down to watch the full interview, or listen to it on the Self Makers podcast.

Why teaching online courses is ‘a dream business’

‘You could have 1,000 people on an online course, and it doesn’t have a major impact on your time, but it has a great impact on your income.’

Find the pain point

‘What problem do you solve? What transformation does your course bring to people? And what people have that pain and are willing to pay for it?’

Keep it simple

‘The formula that I suggest to people is five sections, with five lessons in each section with five slides in each lesson. And that just makes it quantifiable for you, as the online instructor or the trainer.’

Don’t overwhelm your students

‘Nobody wakes up in the morning going, “wahoo, I’m going to buy an eight hour course today!” If you could teach them in five minutes they’d be delighted.’

Get on camera

‘I would highly recommend that you need to be on camera as much as possible. It’s a great, engaging experience for the student because they feel like you’re there with them. And they get to know, like, and trust you a lot quicker.’

What about you?

Are you an expert in your field and want to learn how to monetise your learning or product? Get in touch with Self Makers today to develop your career and business.

What about your ideas? Maybe you can transform your life in the same way. Chat to Self Makers today.

If you have a question you would like Conor to answer on the Self Makers Show, send it to us here in audio.

Self Makers Show – Video

Self Makers Show – Podcast

Listen to the Self Makers show on Spotify or iTunes


Assess yourself and your business potential with the Self Makers Radar. Plus check out the Self Makers Workbooks to accelerate your career.

By Conor Lynch and Solene de Beaudean


Free Careers eBook
  • "Conor is the real deal in creating digital businesses. Talk to him".

    Brendan Courtney Brendan Courtney TV Presenter - Fashion Designer - MC
  • "Conor, you are amazing. Thanks for everything".

    Roz Purcell Roz Purcell Natural Born Feeder
  • "I've studied international business for many years.
    I'd recommend Conor to support anyone creating a personal brand or a digital business."

    Dr. Domingo Sanchez Zarza Dr. Domingo Sanchez Zarza President & CEO ISAAAC

Free Self Makers
Case Studies Book

Register for your free sample book and receive email updates about future events and workshops.

    We respect your privacy. Unsubscribe at any time.